Students Showcase Creativity for Social Change at “AYV Live!” Events

In celebration of its partnership with Adobe Foundation and its global philanthropic initiative Adobe Youth Voices (AYV), AIF and Adobe presented “AYV Live!”, a multimedia festival consisting of original creative works by participating youth from underserved communities in Delhi on February 5 and Bangalore on February 12. These digital media festivals, consisting of screenings of films and animations created by participating youth, were also a celebration of the seventh anniversary of the program which empowers youth from underserved communities to comment on their world using multimedia and digital tools.


Adobe Youth Voices Participant being congratulated by the Cheif Guest, Nanjunde Gowda, Renowned Film-maker, Extreme left- Ramesh Gopalakrishna, Director-Products, Adobe India.

More than 25 films, animated videos, and video shorts were screened in both cities, addressing topics such as women’s empowerment, education, and environmental protection – illustrating both an advanced understanding and maturity of expression in creating media to effect positive change. “It is exciting to see how our students learn, develop and grow over the course of this program,” said Rajsri Ram Mohan, a lead educator at the Social and Development Research and Action Group (SADRAG). “They explore and find new ways of expressing themselves and their ideas through these short films.”

Since 2008, AIF has partnered with Adobe to harness the energy and insight of disadvantaged young people and provides them with the creative and digital tools to share their ideas, demonstrate their potential, and take action in their communities. Nagarathna, a Government High School student from Kadabagere, Bangalore commented at the event, “Through the program I got an opportunity to work on and present my film, and in addition also learn the usage of a great set of multimedia tools.” As Adobe’s largest partner in India, AIF has trained more than 120 educators to reach some 6,500 youth across 70 schools and NGOs. Student films have won awards on the international stage, including NCERT National Children’s Film Festival, the Seattle International Film Festival, and the Adobe Aspire Awards.

The Adobe Foundation also announced the second edition of its Adobe Youth Voices Aspire Awards, a global online media festival honoring adolescents who use creative skills to communicate their vision for change in their communities. Students ages 13-19 are invited to create work within eight sub-categories: animation, narrative, collaboration, photography, documentary, poetry, music video, and graphic design; the deadline for entries April 2013. Last year’s winners of the Audience Choice Award for Music Video, students from Christel House, Bangalore, found their work being held to global acclaim. The AYV global network – over 750 sites, grantees, and organizations across 52 countries, engaging over 150,000 youth and 8,200 educators – is rapidly expanding and plans to reach 200,000 youth worldwide in the next three years.

Read more about this event in The Deccan Herald:
The Power of the Camera (February 16, 2013)
Short Films by Children Screened at Chowdaiah (February 13, 2013)

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