‘Adobe Youth Voices’ gives voice to underprivileged youth in the city

‘Adobe Youth Voices’ gives voice to underprivileged youth in the city

  • Adobe Foundation completes seven years of  its flagship CSR program in India reaching over 90 sites
  • Announces the second edition of the Adobe Youth Voices Aspire Awards to honour young creative minds 

New Delhi, India – February 5, 2013 – Adobe Youth Voices (AYV), the signature philanthropic initiative by the Adobe Foundation celebrated the completion of seven successful years of the program in India by screening over 28 short films created by children from  underserved communities. Ranging across topics including women’s empowerment, education and environment protection, these films represent their views, aspirations and triumphs over adversity and their need to effect change in society.  The AYV program saw a significant expansion over the last year, working with 90 sites reaching over 2700 children and 100 educators, and helping produce over 120 short films across a wide array of formats.

The foundation also announced the second edition of the Adobe Youth Voices Aspire Awards, a global online media festival honouring young people who creatively communicate their vision for change in their communities and their lives. Students aged 13-19 are invited to compete across eight sub-categories – animation, narrative, collaboration, photography, documentary, poetry, music video and graphic design and can submit their entries by April 2013. Students of Christel House, Bangalore bagged the Audience Choice Award under Music Video category last year to global acclaim.

AYV is a partnership between the Adobe Foundation and The American India Foundation (AIF) and empowers youth to comment on their world using multimedia and digital tools, share their ideas, demonstrate their potential, and take action in their communities. The program is aimed at imbibing creative confidence in them.  The AYV global network includes more than 750 sites, grantees, and organizations, across 52 countries engaging over 150,000 youth and 8,200 educators in schools and out of school programs. The program is expanding at a rapid pace and will reach out to 200,000 youth worldwide in the next three years. In India, the program is currently operating through partnerships with The America India Foundation, Global Fund for Children and Taking IT Global and has reached out to about 7500 youth across the nation since its inception. It has received wide recognition from industry bodies like NASSCOM and Businessworld-FICCI CSR awards 2012. Movies produced by the children have gone to win awards at prominent international film festivals like NCERT National Children’s Film Festival, Seattle International Film Festival 2012 to name a few.

Speaking on the occasion, Dr. Naresh Gupta, Sr Vice President, Print & Publishing Business & Managing Director, Adobe India said, “We are overwhelmed with the brilliant thought-provoking work put together by these young creative minds. Adobe is delighted to provide a platform for the students to voice their opinion to the society. Adobe Youth Voices enables young people to think creatively, communicate effectively and work collaboratively using multimedia tools to raise a voice on issues that matter most to them.”

“I want to encourage students from across the country to submit their entries for the Adobe Youth Voices Aspire Awards which will provide them with a global platform to showcase their talent and creativity,” he added.

Commenting on this collaboration with Adobe, M A Ravi, CEO American India Foundation said, “As Adobe’s primary partner for AYV’s implementation in India, AIF is delighted to share the project’s continued success in government and government-aided schools, and education-focused NGOs. We are proud to have trained over 120 educators, who have in turn developed the critical thinking, communications and leadership skills of youth in four cities in India through the powerful tool of digital media technology. We look forward to another great showcase at the Adobe Youth Voices Aspire Awards, where the talent, creativity and social conscious of educators, students and communities in India will be celebrated.”

Roopa, a student from SADRAG (Social and Development Research and Action Group) says, “This program has helped me not only learn multimedia skills but has also helped me share my story through this short film that I have made as part of this project.”

“It is exciting to see how our students learn, develop and grow over the course of this program. They explore and find new ways of expressing themselves and their ideas through these short films. We are very happy to be a part of this program,” added Rajsri Ram Mohan, lead educator, SADRAG.

The Adobe Youth Voices Aspire Awards is an international juried media competition that recognizes projects that best illustrate the programs ‘Create with Purpose’ philosophy. Submissions need to be original, youth-produced multimedia created to address critical issues. All entries need to be submitted for students by an educator already registered with the AYV program. Educators not registered with AYV can submit their entries by registering with Adobe Youth Voices Essentials, at http://essentials.youthvoices.adobe.com/ . An international panel of judges will select first and second place winners in each subcategory, while viewers will choose the Audience Award. The judges’ panel currently includes: Joel Sartore (National Geographic), Meredith Lavitt (Sundance Film Festival), Calder Zwicky (NYC MoMA), Sarah Kay (Spoken Word Poet/TED Talks Speaker), Louis Gossett Jr. (Actor, Officer and a Gentleman).

For more details visit: http://www.youthvoices.adobe.com/awards/


About Adobe Youth Voices

Adobe Youth Voices (AYV) is the Adobe Foundation’s global philanthropic initiative that empowers youth from underserved communities with digital media skills so they can comment on their world, share their ideas and take action on issues that are important to them.  By harnessing the energy and insight of young people 13-19 years old, Adobe Youth Voices aims to inspire a dialogue for change in their communities. The program teaches youth to express themselves through documentary film-making, photography, print journalism, radio diaries, animation, Web communications and other media.

For more information, visit www.youthvoices.adobe.com


About the Adobe Foundation

The Adobe Foundation is a 501(c) (3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological and financial resources to drive social change and community improvements.

About American India Foundation

Founded in 2001, the American India Foundation (AIF) is dedicated to catalyzing economic and social change in India, and building a lasting bridge between the United States and India through collective philanthropy and strategic, innovative programming. AIF has positively impacted lives of more than 1.7 million marginalized individuals in India through programs in education, livelihoods, and public health while working in partnership with over 225 local NGO’s. For more information, visit www.aif.org


About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com/in


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