Highlights: Roshni Subhash has been associated with public health and women’s rights for the past thirteen years. Her expertise is in the realm of development communications where she has worked with multiple stakeholders such as government agencies, international and national NGOs. She has worked on strategy development for social and behavior change communication, formative communications research, conceptualizing and designing packages for behavior change communication as well as capacity building. In the past few years Roshni has been part of core teams that developed communication strategies for national programs such as Swachh Bharat Mission (Urban) under the Ministry of Urban Development, as well as Family Planning under the Ministry of Health and Family Welfare (both supported by the Bill and Melinda Gates Foundation). She now works independently and supports organizations in developing strategies and packages for social and behaviour change communication.