AIF
  • Home
  • India Service Application
  • US Service Application
  • Senior Fellows Track
  • Meet Our Fellows
  • Alumni Corner
  • Blog
  • Publications
  • Get In Touch
  • FAQ

October 20, 2016

Campaign Trails

Benjamin Brennan Fellowship

Within the first couple of days of arriving in my new home I explored as much as I could, no matter the exhaustion that comes with arriving to a country that exasperates every sense of my body and mind. I navigated the sun-kissed alleyways of the giant labyrinth that snake through Hyderabad and saw painted streets dripping with varying degrees and strokes of vibrant cultures, proud religions, and silent languages. Prudently yet haphazardly, the wrinkles of a long history are sketched in dirt roads and blurred faces, and the surrounding settings are adorned with striking colors of diversity through dress, cuisine, and sound. But only once I began working with my new my host organization and joined them on a campaign trail to recruit local youth for their programs, did I realize that sound can be the most colorful, the most hopeful, of the senses.

As part of my introduction to my host organization SAFA, I joined a couple of my new co-workers on a campaign through one of the many slums in the area. SAFA is a grassroots NGO that works closely with marginalized communities by empowering women and young girls through socio-economic initiatives and education, while maintaining the fiber that binds communities together. “Safa” is an Arabic name that may be translated as “purity,” “serenity,” or “clarity of mind and spirit.”

For much of the work that SAFA does, it is vital for the organization to understand and respect the cultural nuances and challenges that the local women and children confront on a daily basis. For example, for many of them the Muslim faith plays an integral part of their daily lives. From education to language training, income-generating activities, and health education, SAFA is an inspiring institution that recognizes the value of incorporating a variety of services to minority populations that need them in their own unique ways.

Waking up early in the morning, I meet my co-workers outside one of the many centers they run. Every three months or so the various centers coordinate campaigns to go out into the local slums and communities to actively recruit for and promote the next round of trainings or workshops. Every center does it differently. Today, we decide to travel door to door, window to window, shop to shop, in order to spread the word.

To be successful in our excursion we must rent an auto-rickshaw. The group tells me that they have special plans for said rickshaw, and following a quick breakfast we step out in search of one. With hundreds roaming the streets, the options are limitless. You would think it is easy to find an auto-rickshaw driver to lend us one of his treasured possessions to flaunt it down the narrow, and fractured streets of the slums that are decorated with crater-sized potholes. And brandish it with the banner of a local NGO. And tie a large microphone to it. Despite some immediate rejections, the group is talented and convincing enough to gain the support of one driver. It’s a good business deal for him as the money he receives will surpass what he earns in a day, and as the final string for the microphone is fastened tightly, the five of us cram into what will be our designated SAFA outreach vehicle for the day.

Above is the our newly mobile sound machine
Our newly mobile sound machine.

We finally reach our destination, fumigated by the disorder and capricious traffic of Hyderabad. We step out, leaving one of our SAFA team members behind in the auto-rickshaw to speak into the microphone as we move along. With the sun’s rays sitting heavily on our shoulders to rest, we grab a handful of pamphlets with the dust from our fingers and march through the streets.

One of SAFA staff handing out a pamphlet to a woman peeking out from her home
SAFA staff handing out a pamphlet to a woman peeking out from her home.

Above me I can hear the sounds of flapping kites rise and fall at the commandments of the wind. Soft chatters and hammers clank to clandestine rhythms of an intimate community unbeknownst to the outside world. The call to prayer summons boisterously to the entire city. Yet, in that moment, it is the sound of Hindi that I see reverberating through the microphone and soaking itself in the soles of pedestrians, that I find to be the most colorful, the most hopeful.

The palm-sized pamphlets we deliver to doors and windows eloquently describe in English, Urdu, and Hindi the upcoming job training for unemployed youth. The center in which my co-workers are stationed at specializes in classes that provide computer training, English proficiency, and even personal development workshops. For three months, 2-3 hours a day, six days a week, students between the ages of 18-27 can learn marketable skills to improve their candidacy for a well-paid job.

Most of the slums, particularly those predominantly Muslim, are fourth generation. About 80,000 people live in these neighborhoods, and about 25% are families of daily wage earners. The daily wage earners work about four days a week, rent out small rooms, and provide for the average family size of eight. Education is a powerful tool for many of these families, yet for most it is out of reach or inconceivable. Thus, the value of SAFA personally accessing these neighborhoods, provides a unique and vital outlet for many families; particularly women and children. Yet, it hasn’t always been that easy. My mentor, the founder of the organization, told me that first they had to earn their trust. Every SAFA center that sprouted across the city had to gain a tremendous amount of respect, earn a spot within the community, and prove time and time again that their intentions were honest, genuine, and in alignment with the needs of the community.

With the microphone bellowing from behind us and the auto-rickshaw trailing our feet, we hand out pamphlets one by one.  Sometimes we stick them in doors, other times we toss them through open windows. Most of the time, however, we approach people individually or in groups to explain the opportunities available to them. Everyone is receptive, inquisitive, and eager to learn more. As the sun’s hips lean exhaustingly into the afternoon, we delve deeper into the core of the neighborhood. Eventually, when we run out of pamphlets and feel that we’ve spoken to enough people, everyone crams back into the auto-rickshaw. With the SAFA banner waving behind us as we leave, we hope that the word will spread quickly from resident to resident to encourage more people to enroll in our upcoming classes.

The sounds of the city, like any metropolis, can sometimes be overwhelming. The honking, engines roaring, and constant construction are often deafening. Yet, away from the chaos are the softer melodies to life. The sound of fingers jamming into the keyboard for the very first time. The sound of a teacher’s voice instructing her students not only English grammar, but also how to gain the confidence to step into an interview and present their very best self. Even the sound of scissors gliding through material to create a small bag reveals a woman with little formal education but a strong will to step outside the confines that the paradigms of poverty restrict her to. The sounds of energy and hope are softly whispered in every center, in every corner, of SAFA. Sometimes they get lost in the city’s chaos, and sometimes they are rediscovered in a child’s earnest laughter to aspire to become something more than what the rest of the world expects them to be. It is an organization of enormous activity; and the captivating sounds it provokes are shaking the landscape for the community in which SAFA serves.

As my body collapses into the chair seated next to my co-workers after the day’s campaign, listening as they joke away and tease each other, I try to imagine what the coming year will be like. The sudden power outage in the office reminds me that it’s been a whirlwind thus far. Until now, most of my senses have been telling me to run away and never look back. Yet the bright, colorful sounds of imagination and innovation echoing proudly from all the teachers and students that I’ve met, encourage me to stay.

While a woman rests she is given one of the final pamphlets left
While a woman rests from her work, we give her one of the pamphlets.

Author

  • Benjamin Brennan
    Benjamin Brennan

    Benjamin is passionate about socioeconomic empowerment and is excited to be part of a project that would work on the same ground. He is looking forward towards learning new skills and expanding his knowledge while helping his host organization. Prior to AIF, Benjamin was also part of the Kiva fellowship. Benjamin is excited about the food; the blend of cultures & religions and the history of India.

    View all posts
benjaminjoseph

Benjamin is passionate about socioeconomic empowerment and is excited to be part of a project that would work on the same ground. He is looking forward towards learning new skills and expanding his knowledge while helping his host organization. Prior to AIF, Benjamin was also part of the Kiva fellowship. Benjamin is excited about the food; the blend of cultures & religions and the history of India.

Post navigation

Previous Post Previous
Next PostNext

You Might Also Like

September 03, 2026
Same Mission, Different Ethos
A Day in the Life: Jamshedpur Edition
September 02, 2026
What Is the Role of Life Skills Education?

Latest Posts

  • Same Mission, Different Ethos
    September 3, 2026
  • A Day in the Life: Jamshedpur Edition
    September 3, 2026
  • What Is the Role of Life Skills Education?
    September 2, 2026

Follow Us

Stay up to date on the latest news and help spread the word.

Support Our Work

Help transform the lives of millions of people in India.

Donate Now  See Your Impact in Motion
AIF-logo-white-300x99

The American India Foundation is a 501[c][3] organization committed to improving the lives of India’s underserved, with a special focus on women, children, and youth.

DONATE NOW
NEW YORK | CALIFORNIA
  • About Us
    • Mission Vision Values
    • History
    • Impact in Motion
    • Programs at a Glance
    • People
    • Knowledge Center
    • News and Updates
    • Blog
    • Financials
  • Our Work
    • Education
      • Digital Equalizer
      • Learning And Migration Program
    • Livelihoods
      • Ability Based Livelihood Empowerment
      • Market Aligned Skills Training
    • Leadership Development
      • Banyan Impact Fellowship
    • Integrated Programs
      • Support Adolescent Health Education & Livelihood Initiative
      • Skilling Nutrition Education and Health
    • Humanitarian Relief
      • AIF COVID-19 Relief Response
      • COVID Rehabilitation Fund
      • The First Million
    • Public Health
      • Maternal And Newborn Survival Initiative
  • Get Involved
    • Explore Our Chapters
    • Join Circle of Hope
    • Become a Young Professional
    • Create a College Chapter
    • Become a Youth Ambassador
    • Become a Corporate Partner
    • Start Your Fundraiser
    • Join a Mission Trip
    • Join an Event
    • AIF Arcade
  • Ways To Give
    • Light A Lamp
    • Donate Crypto
    • Give Stock
    • Give from DAF
    • Become a Monthly Donor
    • Start a Birthday Fundraiser
    • Leave a Legacy
    • Donate in India
    • Contact Us
      • Donor Portal
      • Inquiries
      • Careers
  • Donate Now
    • Give Once
    • Give Monthly
    • Humanitarian Relief
      • Donate to Nepal Flood Relief
      • Donate to Assam Flood Relief
    • Give to the Galas
      • Bay Area Gala
      • New England Gala
      • New York Gala
charity-navigator
gep-logo
guidestar
non-profit-logo
© Copyright 2000-2026 American India FoundationTM is a 501(c)(3) organization (EIN: 13-4159765)
Privacy Policy
  • PRIVACY
  • COOKIES
  • TERMS
  • PRICING
  • API
  • DATA

Follow us:

Subscribe to newsletter

Become a Fundraiser or Donate to Light a LAMP

Privacy & Cookies Notice
We use cookies and similar technologies to collect information and to personalize the site. By continuing to use this site, you consent to the placement of these cookies and similar technologies and to our privacy practices.

Read our updated Privacy Notice to learn more.
Accept all cookies  Cookie Settings
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate. Out of these, the cookies categorized as necessary are stored on your browser as they are essential for the working of the basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
55326088507_cfb3c39d82_z
55327217314_d3170dfbeb_z
55327418330_706ee45295_z
55326999221_dd05aa938f_z
55327215664_316a7e95a3_z
55327159633_e6611a9578_z
55326086597_bf1f2dafc8_z
55327161938_31321a5d4f_z
55327416140_066c9bbe4b_z
55327216419_f1fd1dc9cb_z
55326994101_e3409674c2_z
55327154373_c75309513b_z
55327156008_5e9316ba57_z
55327002316_48cd65ca3b_z
55327217634_4f1bb2d997_z
55327217854_904e0ea6ee_z
55327217139_28151b7ca8_z
55327002721_13df3dba30_z
55327418650_a3eaf0175d_z
55327417775_25a3efe985_z
55327418585_69454371cc_z
55295022115_495c9bc5d8_b
55293699227_1100d34999_z
55294998903_fcf6276958_z (1)
55295257085_4189543693_z
55293699602_a44b8cf1b3_z (1)
55294998823_22b1f4831f_z
55294844896_a81ccb1846_z (1)
55294611521_e14e12d38c_z
55294999178_1357596fb5_c
55294844896_a81ccb1846_z
55293935307_955ab8d3f0_z
55295085929_402beaf049_z
55294844171_327a23d9d0_z
55294843796_7eee300eef_z
55293934807_983306db41_z
55293934922_97490ccb18_z
55294997918_bd68b50a00_z
55295255930_87514247df_z
55294843206_9ee356b6f9_z
55294842516_c20d7c699a_z
55293932587_eb9c10dc05_z
55294841536_5c7842d9f8_z
55295254900_b32dfbd193_z
55294998903_fcf6276958_z
55293699602_a44b8cf1b3_z
55294845186_3b04736eb0_z
55295254255_0b29cda9a9_z

Start Your Collegiate Alliance Today!

Connect with us to learn more, request a fundraising toolkit, and ask questions about forming a collegiate alliance.

Subscribe for the Newsletter

Subscribe

Keep up with the latest AIF news and updates on our programs, events and campaigns

-

Please share the name and email of the person you would like to recommend:

To automatically download the marketing collateral, please share the following details:

Skip to content
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset