In 2020, AIF quickly pivoted to address the critical situation in India and the United States. In India, AIF leveraged its programs’ infrastructure on health, education, and livelihoods via its wide network to address the needs of the nation with ventilators, PPE, and other interventions in order to save the lives of vulnerable Indians from COVID-19. Read the report here.

In 2021, India recorded the world’s highest daily tally of 314,835 COVID-19 infections on April 22nd, as this second wave sent many more into a fragile health care system, critically short of hospital beds and oxygen. Working with our partners, hospitals, and governments, AIF has launched a three-pronged Phase 2 Emergency Response Strategy to address this crisis. Here is an overview.

The American India Foundation is committed to improving the lives of India’s underprivileged, with a special focus on women, children, and youth. AIF does this through high impact interventions in education, health, and livelihoods, because poverty is multidimensional. AIF’s unique value proposition is its broad engagement between communities, civil society, and expertise, thereby building a lasting bridge between the United States and India. With offices in New York and California, twelve chapters across the U.S., and India operations headquartered in Delhi NCR, AIF has impacted 6.7 million lives across 26 states of India.

Digital Tools at Khamir: An Update

It’s been a few months since I last wrote about how Khamir uses the internet to , so I thought I would

After the launch of the website for Rohi, our exhibition on leather artisans in Kutch, I was asked to create similar sites for all of Khamir’s past exhibitions.

Microsites for bandhani (tie-dye), pottery, Ajrakh (block printing), and ply split weaving are now live at: Through these sites, Khamir’s unique research archive on the craft communities of Kutch is available to people around the world for the first time.

There are many fellows, interns, and short term consultants working at Khamir each year. After the project they’ve worked on are completed, their scattered files get put on a hard drive, and are often left to gather dust. That meant that when I started working on archival microsites, most of the images and written research weren’t available in editable form. All I had were heavy PDF files of panel designs that had been given to printers years ago.

So the first thing I had to do was pull out the raw content. I extracted each photo and re-typed all the text. Through this meticulous process, I familiarized myself with the information, and I was also able to strengthen the narrative arc.

I edited the writing into smaller chunks with scannable headlines. I grouped the research into taxonomic categories to facilitate browsing. Depending on the content, I allowed users to encounter the material in linear or thematic sequence. On some pages I emphasized strong visuals; others lent themselves to a more editorial and text-heavy experience. I challenged myself to weave together text and photography into one seamless whole, without losing the integrity of the original research.

Take a look!







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Pottery Exhibition Site Teaser





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Bandhani Promo





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Ambika is a creative strategist and digital producer who helps social impact organizations share their stories. In her most recent position at Hyperakt, a Brooklyn-based agency, she managed client relationships and oversaw the firm's strategy, design and development processes. Day to day, Ambika led multidisciplinary teams to create brands and digital communications in print, motion, and web. Her clients included the Ford Foundation, UNHCR, Google, the NEA and UNICEF. She graduated with honors from Brown University with degrees in architecture and international development; her honors thesis examined water rights activism networks in urban India. Ambika is a passionate believer in the power of design to effect positive change.

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