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MANSI

Maternal And Newborn Survival Initiative

MANSI is AIF’s low-cost award winning community-focused health intervention program that addresses the inequities in accessing quality and affordable health care for mothers and newborns among the vulnerable population in India.

Why MANSI

Why MANSI

Nearly 1 in every 5-child death occurs in India and nearly a quarter of all maternal deaths worldwide occur in India. MANSI aims to address several challenges like:

  • The complex socio-cultural norms.
  • Inadequate health literacy among communities.
  • Poor access to quality health services.
  • Geographical vulnerabilities.
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How MANSI Works

How MANSI Works

MANSI works with the Government to strengthen public health services and engages with vulnerable communities like tribals, rural, and hard-to-reach to help them make informed choices about their health. Specifically, MANSI focuses on:

  • Strengthening the capacity of the Government frontline workers (ASHAs and AWWs) to deliver health and nutrition services at the household and community level for key populations mentioned above.
  • Empowering adolescent girls on sexual and reproductive health-related information and services.
  • Using behavior change communication campaign to raise awareness and shift social norms surrounding health.
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Reducing Maternal and Child Deaths

The Program focuses on building capacities of frontline health workers in the early identification and management of high-risk conditions among pregnant and nursing, newborn and under-5 children. This includes appropriate home-based care and timely referral to health institutions.

Improving Nutritional Outcomes

The program aims to eliminate undernutrition among children and anaemia among adolescent girls, and pregnant and nursing mothers through nutrition counseling, improving dietary diversity and strengthening nutrition services provided in the public sector.

Addressing Adolescent Health

The interventions among adolescents empower adolescent girls to make decisions related to their sexual reproductive health including menstrual hygiene, contraception, and gender equity through the interactive session for school-going and out-of-school-going girls in the age group of 10-19, also ensuring access to adolescent health services.

The MANSI Cumulative Impact 

  • 622,894

    Pregnant women served
  • 446,898

    Newborns served
  • 37,605

    Front line workers trained (ASHAs and AWWs)
  • 888,315

    Children (under 5 yrs) reached
  • 393,530

    Adolescent girls reached
  • 9,237

    No of Villages Covered

Our Reach

9 States and Union Territories

*As of 3/31

Our Contributors

Gita Iyer &
Vijay Vishwanath
Vivek and Vandana Sharma Foundation
Tullman Family Foundation

Rural India Supporting Trust (RIST)

RIST and AIF have been working in partnership since 2017 for MANSI in Uttarakhand. This partnership covers 10 blocks and 1300+ villages in Haridwar and Uttarkashi in Uttarakhand. Over 2,221 ASHAs have been trained and more than 2 lakh beneficiaries have benefitted including pregnant and lactating women, children under five years of age, and adolescent girls. This partnership is focused on strengthening the health care delivery system at the community level.

Vivek and Vandana Sharma Foundation

AIF has been in partnership with the Vivek and Vandana Sharma Foundation since 2020 for MAHI (MANSI Adolescent Health Initiative) in Uttarakhand. The partnership covers Yamkeshwar, Dwarikhar, and Dugadda blocks of district Pauri Garhwal. Covering a population of 1,87,938 the program has benefitted more than 6000 adolescent girls in 602 villages. The partnership focuses on key issues faced by adolescent girls including under-nutrition, anemia, and issues related to menstruation and menstrual hygiene and aims to provide them with essential health education and training.

Gita Iyer & Vijay Vishwanath

Gita Iyer & Vijay Vishwanath has been supporting Severe Acute Malnutrition (SAM) case management in the Thalisain block of Pauri Garhwal, Uttarakhand since 2021. Thanks to his support, we have reached 4,098 under-five children and have trained 77 ASHAs in 161 villages of Thalisain Block. The project is focused on reducing preventable deaths due to acute and Severe Malnutrition and improving health outcomes in young children.

Circle of Hope (CoH)

CoH is supporting MANSI snce 2018. Under this partnership, we have reached beneficiaries in Uttarakhand, Uttar Pradesh, Madhya Pradesh, and Tamil Nadu. This partnership focuses on enhancing the nutritional status of adolescent girls, pregnant and lactating women, and under-five children and training 1521 Frontline Workers (ASHA, ASHA facilitators, and Anganwadi workers) on HBYC (Home Base Care for Young Child).

Our Partners

Village Development Society (VDS)

AIF and the Village Development Society (VDS) have partnered since 2017. VDS is the existing implementation partner of MANSI in the state of Uttarakhand for the Narsan and Laksar blocks of the Haridwar District and in Yamkeshwar, Dugadda, and Dwarikhal blocks of the Pauri Garhwal districts. Covering a total population of around eight lakhs, VDS has helped us reach more than 38,000 beneficiaries, including pregnant and lactating women, children under five, and adolescent girls in these five blocks, and train and support 478 ASHA workers.

Tata Steel Foundation (TSF)

The Tata Steel Foundation (TSF) has supported MANSI since its inception in 2010. It is an implementing partner in the Kolhan region of Jharkhand, covering all 38 development blocks across the three districts of East Singhbhum, West Singhbhum, and Seraikela Kharsawan. Tata Steel Foundation is supporting MANSI to reach out to more than 50 lakh beneficiaries including women, adolescent girls and children across 4,500+ villages in 38 blocks of East Singhbhum, West Singhbhum, and Saraikela Kharswan District. The partnership has been instrumental in training and providing handholding support to more than 16,000 ASHAs and Anganwadi workers.

National Health Mission (NHM)

The National Health Mission (NHM) was launched by the government of India in 2005. It envisages the achievement of universal access to equitable, affordable, and quality health care services that are accountable and responsive to people’s needs. MANSI was first launched with the support of NHM as a pilot in the states of Jharkhand and Odisha in 2009 and covered a population of around 2 million. MANSI has been coordinating with the local government and receiving their support in utilizing the existing government structures and other resources for more efficient implementation of its programs.

Media

Ritu shares how AIF's MANSI helped save her and her baby's life

AIF-NDTV #Rebuilding Lives: MANSI Vizag

AIF NDTV #RebuildingLives: Baby MANSI

Mothers: MANSI

Healers Of India 2017 -18: MANSI: A Systematic Approach to Saving Newborn Lives

Maternal and Newborn Survival Initiative (MANSI)

Ritu shares how AIF's MANSI helped save her and her baby's life
AIF-NDTV #Rebuilding Lives: MANSI Vizag
AIF NDTV #RebuildingLives: Baby MANSI
Mothers: MANSI
Healers Of India 2017 -18: MANSI: A Systematic Approach to Saving Newborn Lives
Maternal and Newborn Survival Initiative (MANSI)

News And Updates

APR 30, 2026

Delivering Dignity: AIF’s Respectful Maternity Care in Childbirth Initiative

Ranchi (Jharkhand) [India], January 29 (ANI/BusinessWire India): An Engagement Coordination and Arrangement (ECA) on Maternal, Adolescent, Child care and Nutrition in Kolhan division in Jharkhand between National Health Mission, Tata Steel Foundation and American India Foundation under the flagship project MANSI+ (Maternal and Neonatal Survival Initiative+) was signed today at the office of National Health Mission (NHM), Ranchi.In Haridwar district, nestled in the foothills of Uttarakhand, a quiet yet noisy shift has taken place: in the last few months, at least 8 public health facilities have heard twice as many loud newborn cries, accompanied by their mothers’ grateful sighs. This observation signifies three positive developments: more rural women are giving birth in health facilities; these facilities are better equipped to provide a high standard of care; and, as a result, half of the births that would have resulted in maternal or child mortality now result in healthy mothers and newborns.

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