Maternal And Newborn Survival Initiative

MANSI is AIF’s low-cost award winning community-focused health intervention program that addresses the inequities in accessing quality and affordable health care for mothers and newborns among the vulnerable population in India.



Nearly 1 in every 5-child death occurs in India and nearly a quarter of all maternal deaths worldwide occur in India. MANSI aims to address several challenges like:

  • The complex socio-cultural norms.
  • Inadequate health literacy among communities.
  • Poor access to quality health services.
  • Geographical vulnerabilities.
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How MANSI Works

791,229+Lives Impacted

How MANSI Works

MANSI works with the Government to strengthen public health services and engages with vulnerable communities like tribals, rural, and hard-to-reach to help them make informed choices about their health. Specifically, MANSI focuses on:

  • Strengthening the capacity of the Government frontline workers (ASHAs and AWWs) to deliver health and nutrition services at the household and community level for key populations mentioned above.
  • Empowering adolescent girls on sexual and reproductive health-related information and services.
  • Using behavior change communication campaign to raise awareness and shift social norms surrounding health.
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Reducing Maternal and Child Deaths

The Program focuses on building capacities of frontline health workers in the early identification and management of high-risk conditions among pregnant and nursing, newborn and under-5 children. This includes appropriate home-based care and timely referral to health institutions.

Improving Nutritional Outcomes

The program aims to eliminate undernutrition among children and anaemia among adolescent girls, and pregnant and nursing mothers through nutrition counseling, improving dietary diversity and strengthening nutrition services provided in the public sector.

Addressing Adolescent Health

The interventions among adolescents empower adolescent girls to make decisions related to their sexual reproductive health including menstrual hygiene, contraception, and gender equity through the interactive session for school-going and out-of-school-going girls in the age group of 10-19, also ensuring access to adolescent health services.

The MANSI impact

  • 328,346

    Pregnant women served

  • 210,360

    Newborns served

  • 7,453

    ASHAs trained

  • 168,852

    Children (under 5 yrs) reached

  • 76,218

    Adolescent girls reached

  • 8,346

    No of Villages Covered

Geographical Reach

Jharkhand & Odisha
  • 233,426 Pregnant women served
  • 173,380 New-borns served
  • 2,399 ASHAs trained
  • 37,083 Children (under 5 yrs) reached
  • 384 Adolescent girls reached
  • 4,978 No of villages covered
  • 57,084 Pregnant women served
  • 30,101 New-borns served
  • 2,298 ASHAs trained
  • 93,979 Children (under 5 yrs) reached
  • 31,743 Adolescent girls reached
  • 2,070 No of villages covered
Andhra Pradesh
  • 10,879 Pregnant women served
  • 6,879 New-borns served
  • 701 ASHAs trained
  • 21,476 Children (under 5 yrs) reached
  • 10,674 Adolescent girls reached
  • 774 No of villages covered
Madhya Pradesh
  • 8,988 Pregnant women served
  • 5,137 Children (under 5 yrs) reached
  • 9,547 Adolescent girls reached
  • 175 No of villages covered
Uttar Pradesh
  • 10,582 Pregnant women served
  • 7,447 Children (under 5 yrs) reached
  • 8,527 Adolescent girls reached
  • 250 No of villages covered
Tamil Nadu
  • 7,387 Pregnant women served
  • 3,730 Children (under 5 yrs) reached
  • 15,343 Adolescent girls reached
  • 99 No of villages covered
Click on the map to learn more

Our Contributors

Gita Iyer &
Vijay Vishwanath
Vivek and Vandana Sharma Foundation

Rural India Supporting Trust (RIST)

RIST and AIF have been working in partnership since 2017 for MANSI in Uttarakhand. This partnership covers 10 blocks and 1300+ villages in Haridwar and Uttarkashi in Uttarakhand. Over 2,221 ASHAs have been trained and more than 2 lakh beneficiaries have benefitted including pregnant and lactating women, children under five years of age, and adolescent girls. This partnership is focused on strengthening the health care delivery system at the community level.

Vivek and Vandana Sharma Foundation

AIF has been in partnership with the Vivek and Vandana Sharma Foundation since 2020 for MAHI (MANSI Adolescent Health Initiative) in Uttarakhand. The partnership covers Yamkeshwar, Dwarikhar, and Dugadda blocks of district Pauri Garhwal. Covering a population of 1,87,938 the program has benefitted more than 6000 adolescent girls in 602 villages. The partnership focuses on key issues faced by adolescent girls including under-nutrition, anemia, and issues related to menstruation and menstrual hygiene and aims to provide them with essential health education and training.

Gita Iyer & Vijay Vishwanath

Gita Iyer & Vijay Vishwanath has been supporting Severe Acute Malnutrition (SAM) case management in the Thalisain block of Pauri Garhwal, Uttarakhand since 2021. Thanks to his support, we have reached 4,098 under-five children and have trained 77 ASHAs in 161 villages of Thalisain Block. The project is focused on reducing preventable deaths due to acute and Severe Malnutrition and improving health outcomes in young children.


AIF partnered with Hospira in 2017 to implement MANSI in the Ananthagiri and Hukumpeta blocks of Andhra Pradesh. So far, this partnership has impacted the lives of more than 50,000 beneficiaries in 774 villages of two tribal blocks of AP. This partnership is focused on strengthening health care delivery at the community level in tribal areas.

Hindustan Unilever Limited

HUL and AIF have been working in partnership since 2021 for Prabhat Poshan Sathi, covering 11 blocks in Sumerpur and Etah district of Uttar Pradesh, Chhindwara District of Madhya Pradesh, and Krishnagiri district of Tamil Nadu. The program focuses on enhancing the nutritional status of adolescent girls, pregnant and lactating women, and under-five children. This partnership has benefitted more than 4 lakh people in 524 villages across these three states.

Circle of Hope (CoH)

CoH is supporting MANSI snce 2018. Under this partnership, we have reached beneficiaries in Uttarakhand, Uttar Pradesh, Madhya Pradesh, and Tamil Nadu. This partnership focuses on enhancing the nutritional status of adolescent girls, pregnant and lactating women, and under-five children and training 1521 Frontline Workers (ASHA, ASHA facilitators, and Anganwadi workers) on HBYC (Home Base Care for Young Child).

Tata Steel Foundation

The TATA Steel Foundation (TSF) has been supporting MASNI since its inception and is an implementing partner in the Kohan region of Jharkhand covering all 38 development blocks across the three districts of East Singhbhum, West Singhbhum, and Seraikela. TSF provides human resource, finance, and program support in the field including joint advocacy with government functionaries on system strengthening. The TSF covers a population of approximately 4 million and reaches out to over 448,000 beneficiaries including pregnant and lactating women, children under-five, and adolescent girls in these five blocks and has provided training and handholding support to 2,399 ASHAs.

Our Partners

Village Development Society (VDS)

AIF and the Village Development Society (VDS) have partnered since 2017. VDS is the existing implementation partner of MANSI in the state of Uttarakhand for the Narsan and Laksar blocks of the Haridwar District and in Yamkeshwar, Dugadda, and Dwarikhal blocks of the Pauri Garhwal districts. Covering a total population of around eight lakhs, VDS has helped us reach more than 38,000 beneficiaries, including pregnant and lactating women, children under five, and adolescent girls in these five blocks, and train and support 478 ASHA workers.

Tata Steel Foundation (TSF)

The Tata Steel Foundation (TSF) has supported MANSI since its inception in 2010. It is an implementing partner in the Kolhan region of Jharkhand, covering all 38 development blocks across the three districts of East Singhbhum, West Singhbhum, and Seraikela Kharsawan. Tata Steel Foundation is supporting MANSI to reach out to more than 50 lakh beneficiaries including women, adolescent girls and children across 4,500+ villages in 38 blocks of East Singhbhum, West Singhbhum, and Saraikela Kharswan District. The partnership has been instrumental in training and providing handholding support to more than 16,000 ASHAs and Anganwadi workers.

National Health Mission (NHM)

The National Health Mission (NHM) was launched by the government of India in 2005. It envisages the achievement of universal access to equitable, affordable, and quality health care services that are accountable and responsive to people’s needs. MANSI was first launched with the support of NHM as a pilot in the states of Jharkhand and Odisha in 2009 and covered a population of around 2 million. MANSI has been coordinating with the local government and receiving their support in utilizing the existing government structures and other resources for more efficient implementation of its programs.


Ritu shares how AIF's MANSI helped save her and her baby's life

AIF-NDTV #Rebuilding Lives: MANSI Vizag

AIF NDTV #RebuildingLives: Baby MANSI

Mothers: MANSI

Healers Of India 2017 -18: MANSI: A Systematic Approach to Saving Newborn Lives

Maternal and Newborn Survival Initiative (MANSI)

Ritu shares how AIF's MANSI helped save her and her baby's life
AIF-NDTV #Rebuilding Lives: MANSI Vizag
AIF NDTV #RebuildingLives: Baby MANSI
Mothers: MANSI
Healers Of India 2017 -18: MANSI: A Systematic Approach to Saving Newborn Lives
Maternal and Newborn Survival Initiative (MANSI)

Why Donate

Supporting the MANSI program is a cost-effective and sustainable way to reduce preventable maternal and child deaths. The unit cost of intervention is as low as half a US dollar per person per year.

2 children die in India every minute and over 1.3 million women have died in India due to maternal causes over the last two decades. All because of lack to access to proper healthcare, nutrition, and information regarding prenatal, post-natal, and neonatal care.

Every single life is precious and deaths due to preventable causes are unforgivable for humankind.

With your help these causes can be mitigated and we can ensure that mothers and newborns aren’t victims of preventable deaths.

Meet The Team

Dr. Mahesh Srinivas

Anupam Sarkar

Dr. Bharti Dangwal

Srikrishna Paleru

Sucheta Rawat

Manjari Singh

Kavita Chauhan

Dr. Mahesh Srinivas

Dr. Srinivas is a medical doctor and public health management specialist with more than 19 years of experience. He has worked on a range of public health programs including reproductive and sexual health, child and adolescent health and nutrition, HIV & AIDS, tuberculosis, comprehensive eye care, and water and sanitation.

Mahesh believes in improving the management practices of public health programs for achieving better outcomes. He has experience engaging with various stakeholders – governments, funding partners, community and non-profit organizations that are involved in managing large-scale public health programs.

Mahesh has his MBBS from the Government Medical College in Mysore, India, and an MHA from Tata Institute of Social Sciences. He speaks English and Hindi, and other Indian Languages.

Anupam Sarkar

Anupam Sarkar is State Program for MANSI in Jharkhand and Odisha. He holds a Master’s Degree in Social Work. Prior to joining AIF in 2010, he has worked with Care India.

Dr. Bharti Dangwal

Bharti Dangwal, PhD is State Program Manager, Public Health in Uttarakhand. Prior to joining AIF in 2017, she has worked for Engender Health, Plan International, ADB, USAID, UNFPA, World Bank, and European Commission supported projects.

Srikrishna Paleru

Srikrishna Paleru is State Program Manager for Maternal and Newborn Survival Initiative MANSI in Andhra Pradesh. He holds a Master’s degree in Applied Economics and Sociology. Prior to joining AIF in 2017, he worked for Women Development & Child Welfare Department (Andhra Pradesh), Oxfam India, UN Women, Micronutrient Initiative India (MII), and UNDP.

Sucheta Rawat

Sucheta Rawat is a Program Manager- Public Health. She is a science graduate with Masters in Healthcare Management (IIHMR-Delhi) and Masters in Population Studies (IIPS Mumbai) with over eight years of extensive experience in implementation of Public Health programmes, with specific focus on Project Planning, Monitoring & Evaluation and conducting Training and Capacity Building sessions as well as Review Workshops, at the National, State and District levels. Prior to joining AIF, she has worked with World Health Organization (WHO), National Health Systems Resource Centre, MOHFW, Delhi, MAMTA-HIMC & Government of Gujarat.

Manjari Singh

Manjari is a Program Officer- Public Health. She completed her graduation in Hospital management and MBA in Health and Hospital management (IIHMR-Jaipur). She has three years of experience in implementation of Public Health programmes, with specific focus on Project Planning, Monitoring & Evaluation and training. Prior to joining AIF, she has worked with World Vision India, The Union and The Mission hospital.

Kavita Chauhan

Kavita Chauhan is Senior Program Manager – Public Health in Bhopal. She has more than two decades of experience in public health sector. Prior to joining AIF in September 2021, she has worked with Clinton Health Access Initiative in Madhya Pradesh.

News And Updates

JAN 29, 2022


Ranchi (Jharkhand) [India], January 29 (ANI/BusinessWire India): An Engagement Coordination and Arrangement (ECA) on Maternal, Adolescent, Child care and Nutrition in Kolhan division in Jharkhand between National Health Mission, Tata Steel Foundation and American India Foundation under the flagship project MANSI+ (Maternal and Neonatal Survival Initiative+) was signed today at the office of National Health Mission (NHM), Ranchi.

MAR 16, 2022


Sahiya Sumitra Mahato realized that her role as a community health worker became even more critical during the pandemic. She understood that the training to save the lives of mothers and children, which she had received under AIF’s MANSI will be called upon now more than ever in the remote and impoverished tribal village of Merelgara, West Singbhum, Jharkhand.

AUG 24, 2020


22 August 2020, New Delhi: At a well-attended virtual event in New Delhi, the IHW Council announced its 2020 CSR Health Impact Awards today. The American India Foundation (AIF) received the Gold Award in Rural Health Initiative for its Maternal and Newborn Health Initiative (MANSI), and a Special Jury Award for Covid-19 Response at the CSR Health Impact Awards Covid-19 Edition hosted IHW Council.

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