“Support My School Mission Recycling”: Cricket icon Saurav Ganguly visits a DE school

Saurav Ganguly played “Stump the Right Bin” with Digital Equalizer students

Saurav Ganguly, former captain of the Indian national cricket team, visited a Digital Equalizer school in Delhi to get a hands-on understanding of the Mission Recycling project. He interacted with students, teachers, NGO partners and community members to discuss and understand the impact of the “Mission Recycling” project on their lives. Ganguly, an Ambassador for the Government of India’s Swachh Bharat Mission, is also the Ambassador for Coca-Cola India.

Accompanied by Ishteyaque Amjad, VP PAC, Coca-Cola India & South West Asia, Ganguly participated in an engaging game called “Stump the Right Bin” with students. “Stump the Right Bin” integrates the joy of playing cricket while creating an understanding amongst the students about the importance of waste segregation. The stumps have three different colors: Green for wet waste, Blue for dry waste, and red for domestic hazardous waste. Students also showcased posters made by them, art-works, and a vertical garden created from PET waste.

Former Captain of the Indian national team, Saurav Ganguly interacting with the Digital Equalizer students

American India Foundation (AIF) and Coca-Cola India have joined hands in implementing the “Support My School Mission Recycling” project aimed at recycling and reuse of PET waste. Utilizing innovative and participatory learning approaches, Digital Equalizer created awareness amongst students, teachers and community members on waste management, in particular plastic and PET waste. Through activity-based learning, fun games, poster-making, do-it-yourself kits and PowerPoint presentations, AIF’s Digital Equalizer program is enabling students to develop a deeper understanding on “recycling” waste. With Coca-Cola-India’s support, AIF’s Digital Equalizer program is empowering 1.1 million students and teachers on recycling and waste reduction across 5,000 schools in India.


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