The First Million in action

Priority vaccination for a million most vulnerable Indians

Winning the battle against COVID 19 for the most vulnerable with

26States

2,000+villages

Priority vaccination for a million most vulnerable Indians

Winning the battle against COVID 19 for the most vulnerable with

Who will benefit

  • Persons with Disabilities and Caregivers
  • Migrant workers including street vendors
  • Sex workers
  • Vulnerable women
  • Persons from Tribal Community

The First Million Numbers - Vaccination footprint

  • Total
    Doses
    2 Million

Mission Corona Vijay

A behavior change communication campaign under the First Million initiative, to address vaccine hesitancy and ensure the most vulnerable get vaccinated.

Mission
Corona Vijay
anthem video

Emphatic audio stories to create a connect with the masses

The audio stories were curated and performed by Neelesh Misra, a popular Hindi film lyricist who runs ‘Gaon Connection’, India’s biggest rural media platform.

VACCINE BAAT KHUSHI KI
VACCINE JIJJI KI JEET
Vaccine Khushkhabri

Communication Collateral for 'The First Million' campaign

Vaccine Flyer
Flipchart
FAQs

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