The First Million in action
Priority vaccination for a million most vulnerable Indians
Winning the battle against COVID 19 for the most vulnerable with
26States
2,000+villages
Priority vaccination for a million most vulnerable Indians
Winning the battle against COVID 19 for the most vulnerable with
Who will benefit
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Persons with Disabilities and Caregivers
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Migrant workers including street vendors
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Sex workers
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Vulnerable women
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Persons from Tribal Community
The First Million Numbers - Vaccination footprint
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Total
Doses2 Million
Mission Corona Vijay
A behavior change communication campaign under the First Million initiative, to address vaccine hesitancy and ensure the most vulnerable get vaccinated.
Corona Vijay
anthem video
Emphatic audio stories to create a connect with the masses
The audio stories were curated and performed by Neelesh Misra, a popular Hindi film lyricist who runs ‘Gaon Connection’, India’s biggest rural media platform.