The First Million in action
Priority vaccination for a million most vulnerable Indians
Winning the battle against COVID 19 for the most vulnerable with
26States
2,000+villages
Priority vaccination for a million most vulnerable Indians
Winning the battle against COVID 19 for the most vulnerable with
Who will benefit
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Persons with Disabilities and Caregivers
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Migrant workers including street vendors
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Sex workers
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Vulnerable women
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Persons from Tribal Community
Persons with Disabilities and Caregivers
Migrant workers including street vendors
Sex workers
Vulnerable women
Persons from Tribal Community
The First Million Numbers - Vaccination footprint
-
Total
Doses2 Million
Mission Corona Vijay
A behavior change communication campaign under the First Million initiative, to address vaccine hesitancy and ensure the most vulnerable get vaccinated.
Mission
Corona Vijay
anthem video
Corona Vijay
anthem video
Emphatic audio stories to create a connect with the masses
The audio stories were curated and performed by Neelesh Misra, a popular Hindi film lyricist who runs ‘Gaon Connection’, India’s biggest rural media platform.
VACCINE BAAT KHUSHI KI
VACCINE JIJJI KI JEET
Vaccine Khushkhabri
Communication Collateral for 'The First Million' campaign
Vaccine Flyer
Flipchart
FAQs
Partner Network
