The Need of the Hour

When I first started working in this NGO after Orientation I realized the need of the hour in the Indian development sector are qualified and dedicated professionals. Through the AIF Clinton Fellowship, the American India Foundation is trying to bridge this need for the past 15 years, and I feel proud to be associated and contribute my part to it.

In banking sector, my job was to help bank increase its profit or business, and after joining the Fellowship, I felt some meaningful purpose fulfilled in my life. I was now able to work on a grassroots project which would practically help poor people. Here I was motivated to continue the fellowship with AIF’s slogan – Serve, Learn, Lead.

These three words turned to be a motivation for me to adapt and involve myself even more now in the development sector.

The first thing I realized after I started working at Lok Shabhagi Sansthan was that, it did not even have a website mainly because of lack of resources, advocacy and finance issues. In the market, a high quality professional website according to organizations need and customization costs you a minimum of $1000 (Rs.65, 000/-) which was a huge cost for this small NGO [1]. I went to a couple of field visits, spoke to the SHGs they had formed and learned the working structure of this organization and their staff and I was astonished that even though they were doing wonderful work, yet their story was still unheard.

In the current system, if an NGO is unable to represent itself properly, especially this era being a tech savvy one, then it cannot flourish. Again, I realised that this was the reason that the organisation was not able to attract lot of donors or grants.   

So, here I was with my first mini project of technology upgrade of LSS.


With my mentor and this NGO staff’s supervision I designed:

  1. Complete Website & professional emails
  2. Social media pages – Facebook, Twitter, LinkedIn, YouTube Channel
  3. Logo.
  4. Banner & Business cards.
  5. Intro Video.

Logo (TM)                                  


Logo is the most important aspect of any organisation which shows its brand or stand in the working space. Since the old logo was not so good, we worked together to come out with this new design and after several drafts we finally decided to use this one.

The design involved inculcating organisations work and its values into a logo.

1.Pink color and humans depicts women empowerment and community development.

2.Green leaves indicates environmental management and conservation.

3.Blue hands indicates sanitation, water management and health.

Basic key design aspects of this website are –

  1. User friendliness.
  2. Representation of organisations work – photos, videos, social media, data.
  3. Google search engine optimization.
  4. Financial & work transparency.
  5. Donation page.

Working with community to achieve this:

All the work would have never been possible without the ideas and support from my mentor and other staff of LSS. I went to many SHGs meetings along with my mentor and interacted with its members and other beneficiaries of various projects of LSS. All the photos above were clicked by me during our visit to the field. I was briefed about the impact of LSS on the lives of community by these members and my mentor. Also, in the office hours me and the whole NGO staff would used to sit together discussing about the work LSS had done till now and its future prospects and needs. Through this process we searched through previous photos, documents and reports of the past projects which we later uploaded on website.

Launch of website:

The website was officially published on 19/10/2017, and it completed within the first month of my joining this organization.

Website link –

Picture –  Although I am not in this photo (because I clicked it), along with this NGO staff, SHG members, it captures the recent visit of officials from JICA (Japan International Cooperation Agency) and Rajasthan government forest department for visit to the SHG (Sri Baba Ramdev).

This SHG was established by LSS under Rajasthan Forestry and Biodiversity Project -Phase 2 (“RFBP-2”) funded by JICA and monitored by Rajasthan government forest department.
LSS have till now has established more than 100 SHGs under this project in various villages across Rajasthan and the numbers are increasing every month.

With my mentor I visited many of these SHGs and understood the overall work LSS was undertaking in Microfinance, Agriculture, health, Sanitation, Education etc. and we finalized and drafted all the digital content. Now it will be more professional and also easy to update the organization’s work and it will greatly benefit for online fundraising campaign and to receive grants and donations since all the work, impact, history, background and information of LSS is now compiled and available on its website.

Now, it is being upgraded on a weekly basis and I have started planning other mini and macro projects for the rest of the duration of this fellowship and I hope that by the end of my fellowship, I will be successful to revamp the whole organization’s work, not just technology up gradation. But this is only possible by my mentors continuous support and encouragement by the rest of NGO staff which they are already doing from the day I joined this organization.

I am happy that I contributed to this small organization, and am hoping to give this NGO access to new opportunities.

Stay updated to find more interesting works coming on my next blog.


[1] How Much Should a Website Cost? WebpageFX. Retrieved from

Naveen is a B.Tech Agricultural Engineering graduate from University of Agricultural Sciences Raichur, Karnataka, class of 2014. Naveen previously worked in the Corporation Bank (Govt. of India) as Assistant Manager. He worked in a remote rural village called Girisagar in Bagalkot District of Karnataka, handling agriculture finance and rural development. He was able to do agriculture credit appraisal amounting $43,00000 (INR 28 crore), and worked directly with farmer’s to process and approve loans. He has experience in funding self-help groups, joint liability groups, and rural development. After working for 22 months, Naveen discovered that being in the banking industry would deviate from his vision of full-time dedication towards agriculture and rural development. So he applied for the AIF Clinton Fellowship to start his personal journey committed towards development sector. He resigned from his banking career in May 2017 and pursued a Yes Foundation Media for Social Change fellowship in New Delhi from May 2017 to July 2017, where he was placed in an NGO working towards empowering disabled through skill development and education. He's looking forward to make a positive change through the AIF Clinton Fellowship.

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Us

Stay up to date on the latest news and help spread the word.


Privacy Policy

Get Involved

Our regional chapters let you bring the AIF community offline. Meet up and be a part of a chapter near you.

Join a Chapter
Skip to content