AIF
  • Home
  • India Service Application
  • US Service Application
  • Senior Fellows Track
  • Meet our Fellows
  • Alumni Corner
  • Blog
  • Publications
  • Get In Touch
  • FAQ

April 19, 2017

The Problem of Tang, or, the Dangers of Normalizing Pollution

Timothy Hefflinger Fellowship

DSC00415

One of the biggest problems of conservation that my host organization has identified is the problem of solid waste management, or the lack thereof, in the Ladakh region. The problem began with tourists, drinking endless bottles of water, but it has now spread throughout life in the Himalayas, as it has throughout India. Almost everything consumed in this country comes packaged in plastic or metal – and there is nowhere for those materials to go after their brief service as bottles and wrappers. The problem is not unique to Ladakh, though, so I’d like to look at the problem a bit more broadly.

Truthfully, I began thinking about this earnestly in mid-March. Around that time, while living and working in Dehra Dun, there was a roughly two-week period where solid wastes were being burned all across the city. It wasn’t happening in isolated incidents, either. I remember sitting in a restaurant that had a decent view of the city and seeing hundreds of distinct plumes of thick grey smoke throughout the valley. There is also a landfill about a kilometre from my apartment. It was set alight one day and burned for about two weeks. During this time, the smoke was inescapable. My apartment would fill with it – turning on the kitchen’s exhaust fan only pulled more noxious air in through the windows. I felt nauseated continuously for weeks.

During that time, nobody else seemed as bothered by it as I was. I may have a peculiar weakness to the smell of burning plastics, but it was still surprising to me that such widespread burning of solid wastes is so… normal. I was surely not the only person suffering from it: the health effects of air pollution in India are well known. Nonetheless, there is something worrying to me that it is so easy to become desensitized to such bad pollution. I was reminded of a great post by NPR’s Robert Krulwich, What Happened On Easter Island — A New (Even Scarier) Scenario.

In that blog, which I encourage you to read (it’s short), Krulwich tells the story of Easter Island, famous for its enormous stone heads, the “moai.” Then he tells the story of Tang, which he calls “a sad, flat, synthetic orange juice popularized by NASA.” (Perhaps some of my American readers remember drinking it… I still remember how bad it made my teeth feel.) In telling the story of Easter Island, he shows that the popular understanding of its collapse (think: Jared Diamond) does not tell the whole story. Rather than a big, abrupt collapse, anthropological evidence seems to suggest that there was a slow, multi-generational process of decay. The same people who had built enormous hollow-log canoes and began the process of carving the famous stone heads eventually became the people Captain Cook met – living off rat meat on an island completely denuded of most of its plants. Their boats were now patched together from driftwood, because there were no more trees on the island. Some analysts thought this was a success story (“Look how resilient those people were!”). Krulwich argues that this “success” is no success at all.

As their environment decayed, so did the peoples’ memories of what they had once had. This is where Tang comes in. Krulwich compares the slow, piece-by-piece destruction of the Easter Islanders’ lifestyle and livelihoods to how someone might grow to accept Tang. If you’ve ever had real orange juice, you’ll know Tang is no real substitute. But if all you have is Tang, it may taste pretty good to you. You will adjust to the “new normal” and it will seem to be enough, but your standard of life has lessened. The degradation has just happened slowly enough that you don’t know what you’re missing.

DSC00409
Plastic wastes being burned in an empty lot, Dehra Dun.

I see the same thing happening all around the world in regards to pollution, but particularly so here in India. During those hazy, smoggy days in March, I began wondering if accepting the bad air was one step on a downward slide of degradation. As I write this paragraph, a few days after starting to compose this blog, the burning has started again. It is clear that those two weeks were not some isolated “burning season,” and that the burning may go on all year. If this is so, we may all someday forget what it’s like to take a giant lungful of air – and not worry that it’s giving us cancer or aggravating our asthma. I suspect some urban peoples have already forgotten that pleasure.

Now, to be clear, I am not placing much blame on the average person who burns refuse here in India. There is an educational component which is missing, but it’s probably also the case that they’re just trying to keep all the wastes from building up ad infinitum. I firmly believe that solid waste management is a basic responsibility of municipal governments. It is merely a question of resources, and how municipalities choose to allocate them. Garbage collection is decidedly unglamorous, but after struggling through a few weeks of bad air, I’ve become a huge fan of it. I never thought growing up in a place with municipal solid waste management as such was a privilege, but I now see differently. And we haven’t even started talking about the proliferation of combustion engines – probably the biggest actual polluters in Indian cities, if not the ones that made me sick a few weeks ago.

Of course, dumping solid wastes in “sanitary” landfills is far from an ideal solution. But in the absence of full-fledged systems of composting (organic materials), re-using (durable materials like glass bottles), and “up-cycling” (which doesn’t truly exist on a big-enough scale anywhere in the world yet, as far as I know, though some countries are getting close) – in the absence of those things, collecting solid wastes and managing landfills seems prudent. In the middle, of course, we’ll have to develop cost-and-energy-effective systems of recycling, something akin to what we have in the United States (but better). But at the very least we should stop burning it. It’s literally killing us.

IMG_20161110_124202 (2)
Some freshly repurposed and repainted waste barrels in Ladakh. These were distributed to a few village waste collection sites in November 2016.

My host group in Ladakh, the Snow Leopard Conservancy India Trust (SLC-IT), has been working with locals in villages that lie along the most popular trekking routes. SLC-IT has been popularizing and mainstreaming the use of waste collection barrels in these villages – hopefully to cut down on the sheer amount of plastic refuse that ends up on the sides of trails and clogging up sensitive meadows and streams. Now, again, this is not an ideal solution: “other” wastes (like paper and organics) are transported from these villages to Leh city, where there is a limited-but-existent municipal capacity to deal with them. “Recyclable” materials, on the other hand, must be trucked to Jammu, which is quite a long distance away. Transporting such materials via pollutive diesel-powered trucks adds significantly to their carbon lifecycles, but there is simply no capacity to deal with them in Leh. Additionally, SLC-IT has been working on developing partnerships with transport companies, who often drive their trucks back to Jammu empty after delivering their cargoes in Leh. Again, not ideal, but probably better than burning many tons of plastic every year.

My point is that all of this takes careful planning, dedication of public (and private) resources, and the continuous striving for a better system of stuff. And we should never accept the degradation of our environments and the poisoning of our bodies as in any way appropriate. I also hope India will take the “leapfrogging” approach to waste management and not make as many mistakes as other nations have. My heart gets heavy at the thought of future (and present) generations never knowing clean, safe environments. I hope we never forget what we once had – it is not yet lost.

Author

  • Timothy Hefflinger
    Timothy Hefflinger

    Timothy is continuously impressed by India and its people. Its development challenges combined with its immense human potential make it a fascinating study. He is looking forward to being immersed in India's rich history and contemporary culture. He is proud to be counted among AIF's Fellows and is excited to contribute to the Snow Leopard Conservancy India Trust's valuable conservation efforts. He hopes to increase the market share of SLC-IT's Himalayan Homestays program, and generally increase its viability, sustainability, and visibility in the international context. He also aim to develop monitoring tools for the Conservancy's social programs. Prior to AIF, Timothy has done an internship in Sri Lanka, have had previous travels in India and recently graduated from Tulane University with a M.S. in Disaster Resilience.

    View all posts
timothyhefflinger

Timothy is continuously impressed by India and its people. Its development challenges combined with its immense human potential make it a fascinating study. He is looking forward to being immersed in India's rich history and contemporary culture. He is proud to be counted among AIF's Fellows and is excited to contribute to the Snow Leopard Conservancy India Trust's valuable conservation efforts. He hopes to increase the market share of SLC-IT's Himalayan Homestays program, and generally increase its viability, sustainability, and visibility in the international context. He also aim to develop monitoring tools for the Conservancy's social programs. Prior to AIF, Timothy has done an internship in Sri Lanka, have had previous travels in India and recently graduated from Tulane University with a M.S. in Disaster Resilience.

Post navigation

Previous Post Previous
Next PostNext

You Might Also Like

Dekyi standing in a photo alongside five of her coworkers.
June 23, 2026
A Love Letter to WhatsApp
Paddy field in Koraput
Koraput District, a Globally Important Agricultural Heritage System
Intentional Community

Latest Posts

  • Dekyi standing in a photo alongside five of her coworkers.
    A Love Letter to WhatsApp
    June 23, 2026
  • Paddy field in Koraput
    Koraput District, a Globally Important Agricultural Heritage System
    June 23, 2026
  • Intentional Community
    June 23, 2026

Follow Us

Stay up to date on the latest news and help spread the word.

Support Our Work

Help transform the lives of millions of people in India.

Donate Now  See Your Impact in Motion
AIF-logo-white-300x99

The American India Foundation is a 501[c][3] organization committed to improving the lives of India’s underserved, with a special focus on women, children, and youth.

DONATE NOW
NEW YORK | CALIFORNIA
  • About Us
    • Mission Vision Values
    • History
    • Impact in Motion
    • Programs at a Glance
    • People
    • Knowledge Center
    • News and Updates
    • Blog
    • Financials
  • Our Work
    • Education
      • Digital Equalizer
      • Learning And Migration Program
    • Livelihoods
      • Ability Based Livelihood Empowerment
      • Market Aligned Skills Training
    • Public Health
      • Maternal And Newborn Survival Initiative
    • Leadership Development
      • Banyan Impact Fellowship
    • Integrated Programs
      • Support Adolescent Health Education & Livelihood Initiative
      • Skilling Nutrition Education and Health
    • Humanitarian Relief
      • AIF COVID-19 Relief Response
      • COVID Rehabilitation Fund
      • The First Million
  • Get Involved
    • Explore Our Chapters
    • Join Circle of Hope
    • Become a Young Professional
    • Create a College Chapter
    • Become a Youth Ambassador
    • Become a Corporate Partner
    • Start Your Fundraiser
    • Join a Mission Trip
    • Join an Event
    • AIF Arcade
  • Contact Us
    • Donor Portal
    • Inquiries
    • Careers
  • WAYS TO GIVE
    • Help us help those in need.
    • Light A Lamp
    • Donate Crypto
    • Give Stock
    • Give from DAF
    • Become a Monthly Donor
    • Start a Birthday Fundraiser
    • Leave a Legacy
    • Donate in India
  • Donate Now
    • Give Once
    • Give Monthly
    • Donate to Assam Flood Relief
    • Give to the Galas
      • Bay Area Gala
      • New England Gala
      • New York Gala
charity-navigator
gep-logo
guidestar
non-profit-logo
© Copyright 2000-2026 American India FoundationTM is a 501(c)(3) organization (EIN: 13-4159765)
Privacy Policy
  • PRIVACY
  • COOKIES
  • TERMS
  • PRICING
  • API
  • DATA

Follow us:

Subscribe to newsletter

Become a Fundraiser or Donate to Light a LAMP

Privacy & Cookies Notice
We use cookies and similar technologies to collect information and to personalize the site. By continuing to use this site, you consent to the placement of these cookies and similar technologies and to our privacy practices.

Read our updated Privacy Notice to learn more.
Accept all cookies  Cookie Settings
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate. Out of these, the cookies categorized as necessary are stored on your browser as they are essential for the working of the basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
55326088507_cfb3c39d82_z
55327217314_d3170dfbeb_z
55327418330_706ee45295_z
55326999221_dd05aa938f_z
55327215664_316a7e95a3_z
55327159633_e6611a9578_z
55326086597_bf1f2dafc8_z
55327161938_31321a5d4f_z
55327416140_066c9bbe4b_z
55327216419_f1fd1dc9cb_z
55326994101_e3409674c2_z
55327154373_c75309513b_z
55327156008_5e9316ba57_z
55327002316_48cd65ca3b_z
55327217634_4f1bb2d997_z
55327217854_904e0ea6ee_z
55327217139_28151b7ca8_z
55327002721_13df3dba30_z
55327418650_a3eaf0175d_z
55327417775_25a3efe985_z
55327418585_69454371cc_z
55295022115_495c9bc5d8_b
55293699227_1100d34999_z
55294998903_fcf6276958_z (1)
55295257085_4189543693_z
55293699602_a44b8cf1b3_z (1)
55294998823_22b1f4831f_z
55294844896_a81ccb1846_z (1)
55294611521_e14e12d38c_z
55294999178_1357596fb5_c
55294844896_a81ccb1846_z
55293935307_955ab8d3f0_z
55295085929_402beaf049_z
55294844171_327a23d9d0_z
55294843796_7eee300eef_z
55293934807_983306db41_z
55293934922_97490ccb18_z
55294997918_bd68b50a00_z
55295255930_87514247df_z
55294843206_9ee356b6f9_z
55294842516_c20d7c699a_z
55293932587_eb9c10dc05_z
55294841536_5c7842d9f8_z
55295254900_b32dfbd193_z
55294998903_fcf6276958_z
55293699602_a44b8cf1b3_z
55294845186_3b04736eb0_z
55295254255_0b29cda9a9_z

Start Your Collegiate Alliance Today!

Connect with us to learn more, request a fundraising toolkit, and ask questions about forming a collegiate alliance.

Subscribe for the Newsletter

Subscribe

Keep up with the latest AIF news and updates on our programs, events and campaigns

-

Please share the name and email of the person you would like to recommend:

To automatically download the marketing collateral, please share the following details:

Skip to content
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset